Privacy Policy
Advanced Retina (“we,” “our,” or “us”) is committed to protecting your privacy and maintaining the confidentiality of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, communicate with us, or receive services from our practice.
By using our website or communicating with us by phone, email, or text message, you consent to the data practices described in this Privacy Policy.
Information We Collect
We may collect the following types of information:
Personal Information
When you interact with Advanced Retina, we may collect:
- Full name
- Phone number (including mobile number)
- Email address
- Mailing address
- Date of birth
- Insurance information
- Medical and health information necessary for treatment and billing
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type
- Operating system
- Domain names
- Access times
- Referring website addresses
- Pages viewed and site activity
Public Forums
If you voluntarily disclose personal information in public areas linked to our website, that information may be collected and used by others. We encourage you to review the privacy practices of those third-party sites.
How We Use Your Information
We use your information for the following purposes:
- To provide medical care and related services
- To schedule appointments and send reminders
- To respond to inquiries and patient communications
- To process billing, insurance claims, and payments
- To send administrative messages related to your care
- To improve our website, services, and patient experience
- To send patient satisfaction surveys
- To comply with legal and regulatory obligations
We do not use your personal information for unrelated purposes without your consent.
Information Sharing and Disclosure
We do not sell, rent, or lease your personal information to third parties.
We may share your information only in the following circumstances:
Service Providers
We may share information with trusted service providers who assist us with:
- Appointment reminders
- Text messaging and email communications
- IT and technical support
- Billing and administrative services
These service providers are contractually required to safeguard your information and use it only for authorized purposes.
Legal Requirements
We may disclose your information when required to:
- Comply with applicable laws, regulations, subpoenas, or court orders
- Protect the rights, safety, and property of Advanced Retina, our patients, or others
Important SMS Disclosure
SMS consent is not shared with third parties for marketing purposes.
No mobile opt-in data will be sold, rented, leased, or shared with third parties.
Your phone number and SMS consent are used strictly for patient-related communications such as appointment reminders, care coordination, and office notices.
Text Messaging & Communication Consent
By providing your mobile number and opting in, you consent to receive text messages from Advanced Retina related to:
- Appointment confirmations and reminders
- Office updates
- Care-related notifications
Message and data rates may apply. Message frequency may vary. You may opt out at any time by replying STOP to any text message.
Opting out of SMS communications will not affect your ability to receive medical care but may limit electronic reminders or notifications.
Cookies and Website Tracking
Advanced Retina uses cookies to:
- Personalize your experience
- Improve website performance and functionality
You may disable cookies through your browser settings; however, some website features may not function properly.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information against:
- Unauthorized access
- Unauthorized disclosure
- Alteration or destruction
Sensitive information is transmitted using industry-standard encryption (SSL/TLS). While we strive to use commercially acceptable protection measures, no system is completely secure.
Data Retention
We retain personal information only for as long as necessary to:
- Fulfill the purposes described in this Privacy Policy
- Meet medical record retention laws
- Comply with legal, regulatory, and contractual obligations
When information is no longer required, it is securely deleted or anonymized.
Your Rights and Choices
You have the right to:
- Access your personal information
- Request corrections to inaccurate data
- Request restrictions on certain disclosures
- Receive an accounting of disclosures
- Opt out of non-essential communications
Opting Out of Communications
You may opt out of:
- Marketing emails by using the unsubscribe link
- Text messages by replying STOP
- Phone or electronic communications by contacting our office
Even if you opt out of promotional communications, we may still contact you regarding:
- Appointments
- Treatment
- Billing and administrative matters
Third-Party Websites
Our website may contain links to third-party websites. Advanced Retina is not responsible for the privacy practices or content of third-party sites. We encourage users to review their privacy policies.
Children’s Privacy
Our website and services are not intended for children under age 13. We do not knowingly collect personal information from children under 13. If we discover such information, it will be promptly deleted.
Changes to This Privacy Policy
We may update this Privacy Policy at any time. Updates will be posted to this page with a revised “Effective Date.” Continued use of our services constitutes acceptance of any changes.
Contact Information
If you have any questions about this Privacy Policy or your privacy rights, please contact us at:
Advanced Retina
4131 W. Loomis Rd., Suite 240
Greenfield, WI 53221
Phone: 262-510-0300
Updated on December 3rd, 2025